MicroStays
Product Case Study
This case study was developed as part of EntryLevel’s Product Management Program. I was tasked with developing the requirements for a new product prototype for Booking.com. Booking.com is one of the largest online travel agencies in the United States.
The new product is hotel micro stays, which offers customers the flexibility to book hotel rooms by the hour and not for the full night. This case study documents the product launch strategy which includes defining and validating the customer problem / solution / market size, prototype ideation, crafting user stories, as well as identifying and prioritizing features to be built.
